Pathway is looking for an Email Marketing Specialist that can join the team and help us build out new products, while maintaining and upgrading existing ones.
Pathway is creating better ways for insurance brokerages to communicate with their customers via Email, Text and Self-Service portals.
An Email Marketing Specialist is in charge of Pathway training and implementation service experience from the initial to the final stage processes. They work to create an overall experience that instils confidence in our professional services expertise and sets customers up for success in their email marketing efforts using our platform.
Responsibilities:
- Customer communication from the initial to the final stage processes of a project
- Providing exceptional and timely inbound customer support via phone, video, email or live chat
- Consulting and educating our customers with proactive email campaigns
- Applying conceptual best practices to tangible customer goals in order to develop effective email marketing strategies
- Understanding customers’ email marketing needs and how they relate to Pathway’s email marketing platform
- Interpreting customer response data in light of their marketing goals
- Excelling at Pathway product suite and adapting product recommendations rapidly enough so as to meet customers’ needs
- Creating and running client presentations and training
- Coordinating within and across internal and external teams regarding large service packages
- Staying on top of the latest email marketing trends and best practices and applying them accordingly
- Tracking and recording time spent on daily work activities
- Upselling professional services to existing customers using a consultative approach
Requirements:
- Bachelor's Degree or 3+ years of relevant working experience in the marketing industry (preferable in client-facing roles)
- Written and spoken English on a proficient level (C1+)
- Team player with the ability to collaborate, as well as work independently
- Knowledge and/or experience in email marketing
- Knowledge of marketing automation and content marketing platforms
- Outstanding copywriting and copyediting abilities
Benefits:
- Working from home
- Opportunity to work on a successful product - Knowing that someone will appreciate your effort
- Opportunities for professional development
- 30 days of annual leave
- Great company culture!
